For the business community, it is essential to view artificial intelligence not merely as a technological trend, but as a tool that, when used properly and responsibly, can significantly enhance a company’s competitiveness. Organizations that successfully integrate AI into their processes will be faster, more efficient, and better prepared to respond to market demands, it was stated at the “AI & Legal” conference, the inaugural edition of the AmCham Future Lab platform launched by the American Chamber of Commerce in Montenegro.