AmCham Montenegro in cooperation with the consulting firm Fidelity Consulting, organized a workshop ”Strategies, finances and marketing: logical connection’’ for participants of AmCham Internship Program.  The workshop was conducted by Fidelity Consulting’s Executive Director, Mr. Miloš Vuković.

The aim of this workshop was to show students, especially those studying in the field of economics, how to apply what they have learned during their studies in practice. The main focus was on the marketing strategies and how to attract potential customers. Mr. Vukovic stressed the importance of understanding emotions of the customers as essential for any business aspiring to succeed on the market. He argued that human beings are mostly led by their feelings. Hence, they will show greater interest in a product or service which ‘speaks to them’.

Apart from the discussion regarding marketing strategies, the workshop also focused on the idea of ethics and emotions within the science of economics and whether these can interact with each other. In order to introduce the students to this idea, Mr. Vuković made references to some of the most respected economists such as Adam Smith and Nobel Prize winners in the field of economics.

This way, the students got an opportunity to hear about the experiences of a professional in this field, and understand how the concepts they learn about at universities are realized in practice. The students engaged throughout the workshop and showed great interest in this topic. 

AmCham Internship Program is a comprehensive three – month experience for nearly graduates, during which they can get an insight into the business world, make their first business contacts and reevaluate their professional ambitions. AmCham strives to provide also an educational part of the Program, through organizing such workshops, in order to prepare the students for the job application period that awaits them upon graduation.

This year, the AmCham Internship Program gathers 45 students from the three major universities in Montenegro: University of Montenegro, University Donja Gorica and Mediterranean University. We thank to our member companies who supported the Program this year: Crnogorski Telekom, Societe Generale Montenegro Banka, Pivara Trebjesa, Univerzitet Mediteran, Uniqa osiguranje,  Čikom, Hoffman la Roche, Televizija Vijesti, Deloitte, Investicioni fond Trend, SnT, Blue Coach, Fidelity Consulting, Amplitudo, Telemach, 7. Avgust, McCann Podgorica, Teknoxgroup. AmCham Montenegro also provided one internship position. 

The AmCham Internship Program will run until December 04, 2017. We wish all interns a successful work within companies and we look forward to welcoming the new generation of AmCham interns in 2018!